February 24, 2004
Lance Armstrong on the ropes in new Nike campaign
The New York Times (free registration required) reports that Nike is kicking off a new ad campaign tomorrow, showing their big name endorsers crossing over into different sports: Atlanta Falcons quarterback Michael Vick joins Chicago Bear Brian Urlacher in the hockey rink, and Andre Agassi plays a little baseball.
Lance Armstrong is a boxer in the campaign, whose tagline is “What if?” Nike’s Nancy Monserrat says:
The inspiration was some bemused discussion, so typical among sports fans, along the lines of “what if Tiger Woods's father had handed him a baseball bat” rather than a golf club or what if “when Lance Armstrong was 3 years old his mother handed him a pair of boxing gloves instead of a bike.”
Ad agency creative director Mike Byrne said Armstrong looked good in the ring:
“... he and a boxing trainer from Los Angeles went off for an hour and he comes back throwing jabs and hooks and uppercuts.”
The six-week campaign begins with a 90-second spot that will run through Saturday, then be replaced by shorter versions. Other switchers include Marion Jones as a gymnast, Lurch stand-in Randy Johnson as a pro bowler, and Serena Williams playing beach volleyball.
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» Nike's Lance Armstrong Commercial from BE A DESIGN GROUP BLOG
In anticipation of Lance Armstrong winning the Tour de France, here is a link to one of my favorite commercials on TV right now. I think it is longer than the one running on TV, so enjoy.... [Read More]
Tracked on Jul 21, 2004 5:30:32 PM