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March 26, 2004

Berry Floor might step in for US Postal

www.cyclingnews.com | Berry Floor could take over for USPS

cyclingnews.com quotes Berry Floor's marketing manager, Philip Harinck, speaking on Belgium's Radio 1:

"It's a bit premature right now, as we first want to know the final decision from the US Postal Service," Harinck said. "But we remain committed to cycling... The increase in brand awareness has convinced us."

Given the scrutiny that the Postal Service's sponsorship is drawing, and the likelihood that the post office will seek an increase of first-class postage to 41¢, it seems a longshot that the Postal Service will re-up.

Posted by Frank Steele on March 26, 2004 | Permalink


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