June 29, 2004
Equipment-porn tour tech PR makes the papers
Gosh, maybe it is all about the bike.
In amongst the ads for AMD, Trek, Nike, Giro, RIM's Crackberry, and US Postal, there are a couple of interesting tech nuggets in this story ...
Oh, never mind. No, there aren't. It's also got at least one embarrassing error:
``If you take a look at what the other companies have been testing, their helmets are incredibly clunky,'' said Andrew Juskaitis, technical editor of Velo News, a bicycle racing magazine. ``No one else in the Tour will have a helmet like Lance's.''
Hmmmm. I guess Giro repossessed the helmets Tyler Hamilton and Viatcheslav Ekimov wore at the Dauphiné.
Posted by Frank Steele on June 29, 2004 | Permalink