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June 30, 2004

What Lance means to Trek

BaselineMag.com | Trek Bicycle Corp: Tour de Force

Here's a good Tour tech story, a look at Trek's business, and what a difference Lance Armstrong and his 5 Tours de France have made for the Wisconsin company.

Even if Armstrong fails to capture his sixth successive yellow jersey at the end of the Champs Elysee in Paris this month, the payoff for Trek is incontrovertible.

Ten years ago, a typical high-end Trek road bike sold for $2,200, according to Andrews. This year, a typical price tag is $4,800.

Rolling out of its frame factory in Waterloo this year are versions of the bike Armstrong rides that will sell in stores across the country for up to $7,000, and possibly more.

Trek is the only US manufacturer to win a Tour.

Posted by Frank Steele on June 30, 2004 in Lance Armstrong 2004, Tour Tech | Permalink


I think that if the USPS team had ever used Cannondale that Lance and the team would have still won. What does everyone think?
Stephanie Perry

Posted by: Stephanie Perry at Jul 3, 2004 4:49:21 AM

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