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July 26, 2004

Looking at Lance Inc.

Bloomberg.com | Armstrong's 6th Tour de France Win Likely to Boost Endorsements

Bloomberg looks at Armstrong's empire off the bike. He'll make about $16.5 million in endorsements this year, behind only Tiger Woods, Lebron James, and Andre Agassi in the world of sport.

After It's Not About the Bike sold more than a million copies, Armstrong got a $2 million advance for Every Second Counts.

Cyrile Guimard, who was sports director for Bernard Hinault and Greg LeMond, says he's amazed at Armstrong's business success:

“Armstrong is on another planet,” said Cyril Guimard, a former rider and manager who guided Hinault and Greg LeMond to Tour de France wins. “What he's made from a poor man's sport is incredible.”

Posted by Frank Steele on July 26, 2004 in Lance Armstrong 2004 | Permalink

Comments

Andre Agassi? Granted, I don't follow tennis, but what's he done lately? To merit $24 million anyway. It's weird... I don't recall running across his mug on tv or in print anywhere lately unlike the other big 2 or 3.

Surely Jordan is still earning more than Agassi!

Posted by: lancefan at Jul 26, 2004 1:52:44 PM

I see no reason for Lance to turn down money offered to him; all he does is ride bikes. He might as well profit from it. Especially if it raises the sport's profile in this country! And particularly since his earnings peak is now!
Douglas Mallach

Posted by: Douglas Mallach at Jul 26, 2004 5:09:02 PM

Hmm--Wonder how many athletes have roped the same dopes in the past 7 years????

Posted by: NOYFB at Jul 26, 2004 11:19:17 PM

Agassi still regularly reaches the quarterfinals or later of tournaments major and minor (this year he isn't doing well). He and Sampras faced off in a monumental US Open final in 2002.

I've seen him on plenty of television ads in recent years. He was in that Nike ad which had various sports stars playing in other sports--Lance as a boxer, Agassi as a Red Sox shortstop (Nomar Garciaparra's position), and Marion Jones as a gymnast.

Posted by: Sam at Jul 27, 2004 12:29:03 AM

lancefan,

Exactly right on Jordan, he earns in the neighborhood of $40m/year, the only sports guy that outearns his airness is Tiger, something like $60m/year in endorsements for chasing the little white ball.

On another topic, I don't see a contact email on TDFblog's font page, so let me thank the person that runs this great source of cycling info.

Posted by: Jason O. at Jul 27, 2004 10:20:06 AM

I think they may only be referring to active athletes, because as Jason said, Jordan is number two otherwise.

Posted by: Powers at Jul 30, 2004 6:57:05 PM

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