July 06, 2005
Detailed shot of Armstrong's “icon” wheel
Finally - a clear shot
Brewer also got a picture of three guys with the worst job since the ice-box carrying “portable Coke machines” from the Atlanta Olympics: The guys he photographed are portable TVs, with a harness that elevates a color flat-screen a foot or so above their head, so people in the crowd can watch the race.
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Been searching for a clean shot of that wheel. Thanks for digging that up. Good find.
Posted by: Trée at Jul 6, 2005 4:19:05 PM
I don't really think that each icon really represents somthing to Lance. Most of the "icons" are character taken from some fonts. I'm sure things like the radiation, texas and 10//2 have meaning, but not all of them. I think it's just for the "cool" factor.
Posted by: gundog99 at Jul 6, 2005 5:23:30 PM
A blog on advertising has a bit of background on the icons on the wheel. http://www.adrants.com/2005/07/nike-teams-with-graffiti-writer-for.php
There is a link to a Nike site that has a Flash app that shows a bit more.
Posted by: Charles Dostale at Jul 7, 2005 9:32:45 AM