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May 15, 2006

Lindsey: Race to Replace has "excellent disaster potential"

Mountain Bike | There’ll Never Be Another Lance

Joe Lindsey is afraid that the gimmick casting/reality show that is Discovery Channel's Race to Replace is a bad, bad, idea.

In case you've been under a rock, here's the basic idea: Team Discovery needs to find the next Lance Armstrong to lead the team. Contestants will sign up online, and on August 12th, some group of contestants will race at Indianapolis Motor Speedway. The contest winner will line up with the team at the US Pro Championships in Greenville, SC, in September.

Says Lindsey:

Details at this time are, as they say, sketchy. Is it mass-start or a time trial? Will there be categories? Is it part of any official USA Cycling program? Will pro racers like Danielson, or even USAC-licensed elite amateurs, be allowed to compete?

We don’t know. Here’s what we do know: This has excellent disaster potential.

What if the winner's a Fred, and wipes out half the field? What if he's dropped 500 yards into the race? Lindsey thinks the whole thing belittles the long monastic struggle most riders face before they can line up with the elite pros.

I'm a little more sanguine about the whole thing. The whole idea still isn't fleshed out, but I'll bet there's no intention for somebody with zero pack racing experience to actually race the full pro championships in September. I'm betting the winner will either a) be part of the U23 team Discovery sponsors (or another national-level amateur), or b) some member of Joe Public. If it's “A”, this is a great chance for the Discovery networks to showcase the talented young racers out there. If it's “B”, I imagine he'll get to ride with the pack through the neutral start, then, with loud cheers and plenty of media attention, be escorted off the course.

And it may yet wind up that the contest is only for “team leadership”: The team has promised a series of “webisodes” looking at candidates to replace Armstrong as the leader of Team Discovery starting today. They're pretty much who you would expect: Danielson, Popovych, Hincapie, Ekimov, Rubiera, Savoldelli, and Azevedo. How this “contest” links to the other contest is anybody's guess.

In any case, the ads (featuring personalities from Discovery shows) are cute and memorable, any interest in the contest is a plus for US cycling awareness, and the whole project should help maintain Discovery's image as the leading American cycling team.

For now, there's this teaser, a free iTunes version of the RtR's TV ad (All the other ads are available free, as well), and “raw footage” from the making of the webisodes here.

Posted by Frank Steele on May 15, 2006 in George Hincapie, Lance Armstrong, Links, Paolo Savoldelli, Television, Tom Danielson, Viatcheslav Ekimov, Yaroslav Popovych | Permalink

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