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July 23, 2007

Tour TV ratings up in Europe, steady in US

Bloomberg.com | Tour de France TV Audiences Rise in Europe Even After Scandals

MediaPost | Despite Scandals, Versus' Tour de France Ratings Steady

It's no surprise that Danish ratings are up with Michael Rasmussen looking more and more like a Tour winner. I was surprised that the Tour pulled an 80 share (80 percent of the viewing audience), when Rasmussen took the yellow jersey.

In Spain, audiences are up 11 percent year over year, and French audiences are up 6 percent. Italy's RAI wouldn't provide data, and German ratings were even with last year's before ARD and ZDF pulled their coverage. Since then, they've been way down, to as low as 500,000.

US ratings are complicated by the VS. coverage, with afternoon, prime time, and late night reruns, but live program viewer impressions are up 5 percent. Live household ratings have fallen 8 percent, so apparently, more of us are watching the reruns this year. A blurb in the New York Times notes that VS. web video views are up 25 percent.

Posted by Frank Steele on July 23, 2007 in Television | Permalink

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» Early Tour de France Audience Figures from MJR slef-reflection
In the UK, the BARB Weekly Summaries show the tour's London-Canterbury Stage 1 charting with 178,000 viewers on itv4. That's up from 143,000 for 2006's stage 1 (up 24%). ... British Eurosport's reported audience for Stage 1 increased from 84,000 last y... [Read More]

Tracked on Jul 24, 2007 6:53:01 AM

Comments

Doreen Carvajal and the International Herald Tribune can go suck an egg!

The article she wrote in the early part of the cycling season, on how TV viewership and sponsor interest in cycling was markedly down in the wake of doping scandals, was poorly-sourced, poorly-researched and egregiously false.

Yet it was picked up by the New York Times and taken as gospel truth.

Posted by: CGB at Jul 24, 2007 2:04:08 AM

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