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July 26, 2006

Landis lifts OLN live ratings 77 percent

MediaDailyNews | Tour de France Proves Nielsen Tour de Force

The incredible comeback ride by Floyd Landis during Stage 17 also brought back OLN's drooping ratings.

Live viewership of Stage 17 was 77 percent higher than the battle on l'Alpe d'Huez the previous day. Overall viewership on the day rose 50 percent to 1.3 million for the day.

Through the balance of the race, the numbers stayed up, with viewership among men in three key demographics up by more than 90 percent.

The 2005 Tour, Lance Armstrong's last, averaged 1.6 million combined viewers per day, with an OLN-record 1.7 million tuning in for live coverage of the race's final stage.

Posted by Frank Steele on July 26, 2006 in Floyd Landis, Lance Armstrong, Television | Permalink